HELLO, MY NAME IS

Kevin Shoffner

Dad, Marketing Strategist, and Digital Guru

About Me

As a recovering web developer & designer, I have used my experience to become one heck of a marketing strategy expert located in North Carolina. I bring over 20 years of experience with my marketing background for every project I undertake.

I do more than design professional & beautiful websites, and social media posts…

Strategy first. Communication that connects.

As a marketing strategist and communications consultant, I work with leaders and teams on brand positioning, messaging, and the communication plans that carry them. Sometimes that’s a brand refresh or a product launch. Sometimes it’s a content strategy built to last for years. Either way, I start with what you’re trying to accomplish and work back to what your audience needs to hear.

I came to strategy through design. I spent years in graphic and web design, then moved into email marketing, app UI/UX, and social media strategy. Seeing one message play out across all those channels taught me how much each touchpoint shapes the way people see a brand. It also keeps my plans grounded. I know how a message reads on a homepage versus in an inbox because I’ve built both.

My experience is from a lot of different industries. What they share is a need for brand storytelling that sounds like them. A template or an AI-written About page won’t earn your audience’s trust. A clear, consistent voice will.

What I Do

Outside of being a full-time dad of three, a professional “dad joke” teller, and an amateur photographer – I have a few other things I like to focus on.

Communications Strategy

Good communication starts with knowing who you’re talking to. I help organizations build clear, consistent messaging for every audience, from customers to their own staff. When everyone tells the same story, people remember it.

Mentorship

Mentoring has been part of my work for years, and it shapes how I work with clients. I’ll explain the reasoning behind every recommendation so your team understands the strategy and can keep it going long after our project wraps.

MARKETING STRATEGY

I keep the work collaborative. You’ll get ideas and my honest opinion, but we set the direction together. The finished messaging should sound like you and speak to your audience on a personal level.

Skills

WordPress

SEO & SEM

AI Automation

Adobe Creative Cloud

Pinch of My Experience

2024-current

Habitat for Humanity

Marketing Manager

I lead marketing and communications for Habitat’s Greensboro affiliate, adapting the national brand for a local audience. I built one communication calendar across earned media, web, email, social, and sponsor channels, and I use CRM data to target donor and volunteer outreach. In year one, revenue grew 45% and volunteer engagement grew 30%. I also set up a shared review process so staff, volunteers, and agency partners all work from one clear message.

2018-2023

Children’s Home Society of North Carolina

Digital Strategy Manager

I ran marketing strategy for a statewide nonprofit with 13 offices and a six-figure budget, including a full rebrand delivered on time with zero compliance gaps. I turned audience research and CRM insights into market-specific messaging, growing engagement by up to 500% across social channels. I also prepared staff and leaders to speak publicly, writing their talking points and making careful editorial calls about which family stories should stay private.

2015-2018

Tigermoth Creative

Co-Founder & Digital Services Director

I co-founded an agency serving nonprofits, universities, and commercial brands, and I led strategy for every client. Each project started with discovery, audience research, and competitive analysis, which shaped the messaging and multichannel campaigns that followed. For Johnson C. Smith University and Henderson State University, I sharpened audience segmentation and CRM targeting to lift conversions. I also directed our photo and video production vendors.

2015-2018

The University of North Carolina Greensboro

Marketing Director and Lecturer

I directed marketing and communications for UNCG’s academic and online programs, with earned media as the main channel. I built lasting relationships with Triad reporters and editors and turned complex faculty research into stories they could use right away. I coached faculty and program leaders before media interviews, ran CRM-driven email and web campaigns that moved prospective students from inquiry to enrollment, and taught marketing as a lecturer.