HELLO, MY NAME IS

Kevin Shoffner

Digital Guru & Dad

About Me

As a passionate web developer & digital marketing strategy expert located in North Carolina, I bring over 20 years of experience in UI & UX design to combine a strong marketing background for every project I undertake.

I do more than design professional & beautiful websites

After honing my craft in graphic and web design over several years, I have gained a wealth of experience in interpreting client needs and tailoring my work to the latest industry trends. My portfolio spans a diverse range of businesses across various niches, giving you the confidence to entrust me with your own project.

Over the years, I have honed my skills in multiple areas of digital platforms, including website design, email marketing campaigns, app user interface and experience, and social media strategy. My focus has been on branding and storytelling, with the ultimate goal of helping organizations create compelling online presences. With my experience working on numerous live projects, I am well-equipped to provide you with a wide range of suggestions and ideas to choose from. I prioritize collaboration with my clients, so you can rest assured that you won’t be forced to accept anything that doesn’t align with your vision. A website or social media presence should not just be templates and ChatGPT content. It should be your voice, and speak to your audience at a personal level.

What I Do

Outside of being a full-time dad of three, a professional “dad joke” teller, and an amateur photographer – I have a few other things I like to focus on.

UI/UX DESIGN

I firmly believe that an effective UI/UX is essential for capturing attention and conveying a clear message. That’s why I prioritize innovative and streamlined designs in all my work, ensuring that the final product is both visually striking and easy to navigate.

WEB DEVELOPMENT

If you are in search of an experienced developer to take charge of the research and development of your website, I am the ideal candidate for the job. With a strong track record of success, I bring a wealth of knowledge and expertise to every project I undertake.

MARKETING STRATEGY

I help you define target audiences, identify key messaging, and select appropriate channels, companies can develop comprehensive plans to drive growth and increase brand awareness.

Skills

WordPress

SEO & SEM

Adobe Creative Cloud

Photoshop

Pinch of My Experience

2024-current

Habitat for Humanity

Digital Strategy Manager

Manage all marketing materials from print to digital with a local affiliate for an international organization.

2018-2023

Children’s Home Society of North Carolina

Digital Strategy Manager

Manage social media content calendars and overall online presence for internal and external stakeholders, families, and donors,
with a focus on managing marketing metrics, reporting, and dashboards. Internal and external client relationship management
representative for individual program areas. Management of current re-branding of the organization to enhance the relevance
of the organization across the state.

1997-2022

Freelance & Consultant

Web Developer & Strategic Marketing Consultant

Designed and maintained websites, mostly using the WordPress platform, for various non-profit organizations, local start-ups
and small business eCommerce sites. Consult with companies about corporate branding; Strategic web marketing advice;
Search engine optimization; Email Marketing; Market Share advancement. Developed a number of custom WordPress themes and plugins to fit client/project needs

2015-2018

Tigermoth Creative

Co-Founder & Digital Services Director

Consulted on social media, developed and implemented WordPress themes and plugins to fit client and project needs with a
heavy focus in higher education. Implemented digital marketing strategies and plan such as email campaigns for multiple
higher education universities. Implemented webinar series. Develop and provide guidance for marketing and branding
regarding all things digital. From social media and website presence to the creation of digital marketing campaigns.