When you need to eat, you want to be amazed at first glance.
1618 Concepts is a company with four different focus areas - Seafood Grille, Lounge, Upscale burgers, and On Location catering. Although they all sound different, the food (and cocktails) is amazing at each one.
With 1618 being very community driven, there was a need to have a focus on who worked there, and how everybody tied back into their local community. 1618 is not a chain of a bunch of newbies... They are well trained experts and their food, cocktail, and customer service presentations are proof.
They needed websites that branded them as a whole, but also with a little bit of individual "flare" to speak to the particular audience of who may be coming to the site.
I worked with their graphic designer to keep the 1618 brand aligned with their vision.
Local brand + creative designer + a well thought-out collaboration = Success!