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Hi, I'mKevin Shoffner

3 Words 2015

After a successful and accomplished 2014, I took some time to look back only to realize that my soul-searching and planning for the year really paid off.  Unlike most who make New Year Resolutions only to break them, I think finding guiding words would be more helpful for guiding my life.

In the post “One, Two, Three – Words of 2014“, I explained that I was not going to have New Year Resolutions/Goals, but instead put 3 words into place and help guide my life through the year.

Those words were Fair, Ownership, and Open
In 2014, I tried to have the mindset of:
Being fair to others as well as myself, by not promising too much (of them or myself). This has always been hard for me, as I do not like to say “no” for anything.
Ownership for doing things, good or bad, and go from there.
Open to the world, others, myself.

In 2015, I am challenging myself once again.
Believe… Passion… Expand…



I want to start listening to my gut more.
There was a long time when the lack of belief in myself was a major reason in my life.
I didn’t pursue an ideal career or push my business, because I didn’t think I could. I didn’t stick to habits because I didn’t really believe I had the discipline. I had a hard time making new friends, I didn’t assert myself in the workplace. I didn’t push past my comfort zone. All because I didn’t really believe I could. These days that feeling has started to change within my soul.

So I plan to work on:

  • Pushing past discomfort, and understand failing is not always a bad thing.
  • Putting myself out there, and be OK with not knowing if people will accept me or not.
  • Learn to trust myself.



There are very few things I am truly passionate about.  I like things/topics (i.e., sports, food, video games, lounge singing), but when I use the word passion, it’s not used lightly. Since about 1994, I’ve been drawn to the workings of websites. It wasn’t until 1998-2000 when I realized people did this as a job, and got paid to make websites. I started working at a local company and my supervisor, Oscar Monahan (not the character from CSI:Miami) recommended that I use some of my creativity to also work with graphics software.  Since then, I have done one of my passions as a “job” and feel completely lucky to do so.passion-2015-3wordsThis year, I am going to pursue and grow my passions to try to go outside of my comfort zone.

  • I want to do more in nature
  • I want to build on my digital skills
  • I want to be a better dad


No, I am not talking about my waist line here… For way too long, I’ve let my fear of the unknown hold me back.  As part of my other words this year, I need to believe in myself a little more and expand on what my passion has been for years. Going into the unknown and expanding what can then become known.  There was a quote a heard years ago that went something like Start Wide, Expand, and never regret. This is so true.  Most people are more likely to look back to the past and think I wish I would have done X. This year, I plan to expand my knowledge on a few topics and soul. Heck, I’ve already expanded my family size so might as well continue.




I want to give credit for this idea to Chris Brogan, Debbie SchallockSusan Murphy.

  • cooldeb
    cooldeb | January 21, 2015

    Thanks for sharing Kevin. And I do recall your words from 2014. Good words for 2015 as well and I encourage you to share and promote your post on my site! (Thanks for the cred too!) Believe is a good motivator; expand is a good actionater. My words for 2015 are Fearless, Voice and Dazz. And as a sidenote, I also love how you used your content graphically for this post. Brava!

    • k.shoffner
      k.shoffner | January 21, 2015

      I’ve shared my words on your site, as well as given you some love. I had to do the graphics, because I like hanging them in my office for daily reminders.

  • L. Danielle Baldwin (ldbaldwin)
    L. Danielle Baldwin (ldbaldwin) | January 21, 2015

    Great post Kevin. For the record, I have always believed in you, knew you were incredibly passionate about the work you do and that you have had a great expansive breadth of knowledge and creativity that would serve you well in anything you do. I am your “forever cheerleader”, that goes for you and your family. I look forward to watching you put these words into practice this year and I look forward to learning from you as I grow as well. Love you Kevo.

    • k.shoffner
      k.shoffner | January 21, 2015

      Thank you for your kind words

  • Hank
    Hank | January 21, 2015

    Kevin. We seek Truth. The seeking can become a religion. The Truth emerges when the seeking ends. The greatest freedom is the end of seeking. We are not what we do. We are not what we look like. We’re not even what we think. We just are. Speak your truth. You are what’s looking out of your eyes. Nothing else is needed. You are complete and perfect. Abandon everything else.

  • Lyda
    Lyda | January 22, 2015

    Wow. I am loving your choices for 2015! And am looking forward to seeing them in action, my friend!

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